Top Brands Use “The Metaverse” as Clickbait

As the Metaverse ushers in the next wave of innovation, it’s becoming a desired vehicle for business-to-business and top brands. The guys discuss how the Metaverse can serve the corporate world and attract younger consumers.

What We Discuss:
0:00 Intro
1:01 Meta and the Business World
1:34 BSB Foray into the Metaverse
2:27 State Farm and the Metaverse
3:09 Appealing to Younger Consumers
3:49 Outro

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Investing in the Metaverse

Entrepreneurs will be the driving force behind the Metaverse. They’ll create content, offer services, and do other useful things for the metaworld. To get the most out of this new environment, entrepreneurs will have to monetize their services. For example, non-fungible tokens could allow users to buy hour sessions in virtual cinemas. They could even be used as passes to events, or visit another planet. Tokens will be useful for such things as paying for virtual tickets to a concert.

The Facebook CEO Mark Zuckerberg has made clear his intentions for a virtual world. In his keynote address at Connect, Mark Zuckerberg announced that the company’s aim is to build a 3D virtual world, and NFTs are a key part of this. While the intro video doesn’t mention NFTs specifically, the company announced several new projects that will help it fulfill its vision, including a $ 150 million endowment fund and a ten-billion-dollar investment.

Facebook rebranded as Meta last year to promote the future of digital space. But Facebook is not alone. Microsoft is also putting its money where its mouth is: building a virtual metaverse. The company’s upcoming Teams product will allow its users to work from home in virtual spaces, and Holoportation will allow people to enter a digital space with a VR headset. This is all the more reason to invest in metaverse.

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