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How to Leverage the Metaverse As a Business
Metaverse is an immersive three-dimensional virtual universe that spans multiple digital platforms and merges with the real world, allowing people to interact with each other in real time.
The Metaverse is an interoperable network that allows users to “carry” their personal data from one platform to another, which means they can go to concerts or hang out with friends on other platforms using the same avatar. It’s a persistent, three-dimensional internet – sort of like Web 3.0, except it’s as big and diverse as the real world.
Crypto, NFT and Game
The metaverse is a hybrid of blockchain, VR/AR and Web 3.0 (we currently use Web 2.0). It’s a virtual environment where you can create avatars, play games and buy virtual goods.
It’s also a place where you can buy digital real estate, such as concert venues and shopping malls. It’s a highly speculative space, but it’s getting some attention from early adopters.
Branded Gaming Experiences, Virtual Items and AR/VR Showrooms
There are several ways you can leverage the Metaverse to your advantage as a business. Some of the most popular ways include branded gaming experiences, virtual items and augmented reality (AR) and virtual reality (VR) showrooms.
Digital Twins and Work Collaboration
Digital twin avatars, which are artificially created replicas of humans, will be a key component of the Metaverse, according to Ajao. They will be used to enhance remote work environments and even provide employees with a sense of realism. Siemens, for example, is looking to add digital twins to its industrial processes as part of its Xcelerator open digital business platform and partner ecosystem.