Around the Blockchain is your favorite Cryptocurrency show discussing Bitcoin, Ethereum, Cardano, and the top altcoins. Our four crypto experts Nerdgrl, 19Keys, Miss Teen Crypto, & Ben Armstrong. Tune in for their insightful crypto analysis.



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Facebook, Adidas, and the Metaverse

In its recent report, Citi GPS estimates that the total number of users in the metaverse could reach 5 billion by 2030. The report also highlights some of the challenges the metaverse faces, including uncertainty surrounding regulatory issues, money laundering and counterfeit NFTs, trading scams, and volatility for most cryptocurrencies. One big advantage of big firms investing in the metaverse is their budget, and the fact that they already have a level of trust and data privacy in place.

For example, the Crazy Kings mobile game franchise has introduced a play-to-earn model, where users compete to earn crypto tokens. Moreover, the company has partnered with the cultural icon Bored Ape Yacht Club to create a blockchain-based game. As of August 2018, the Crazy Kings game franchise has inked more than a dozen metaverse venture deals, including 139 deals with top investment firms. It has also recently made news in the form of Adidas buying land in The Sandbox. With its increasingly technologically-savvy approach, the company is also gearing up for Web 3.0. Already collaborating with Punk Comic MetaHeroes and launching a blockchain-based multiplayer game called Star Atlas, Adidas is gearing up for the future. The connection between Adidas and Coinbase is not just casual.

Zuckerberg also acknowledged that the metaverse will unlock a vastly expanded creative economy. Zuckerberg also pointed out that the metaverse will play an essential role in the development of fundamental technologies. Through social media apps, Meta will integrate its metaverse technologies. The future of these platforms could be quite exciting. So, what do we expect from the future of technology? If all goes as planned, the metaverse will lead us into a brave new world where all of life exists in one virtual space.

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